The Current Webinar Series

The Current is a speed networking webinar series for professionals engaged in water-related extension, research, and conservation activities. The North Central Region Water Network and Extension Directors from all 12 North Central states are sponsoring this series to highlight the best water-related research and Extension programming in the region. Webinars will run for 60 minutes, with three 10-minute project snapshots and 30 minutes of QA/peer-to-peer interaction.

Most Recent Webinar:

Using Social Norms to Promote Conservation Adoption
Wednesday, June 9th at 2pm CT – Watch the Recording

Whether we like it or not, a large part of our work as conservation professionals is in communicating conservation to stakeholders. The June edition of The Current Webinar series focused on a well-known phenomenon used in communications to influence behaviors – social norms. What do we know about social norms and how they impact the agricultural community? How can we use social norms to promote conservation adoption? These topics were explored.

Featured Speakers:

  • Landon Yoder, Assistant Professor, School of Public and Environmental Affairs, Indiana University: “When do social norms matter for farming?”
  • Bret Shaw, Associate Professor, Extension Environmental Communication Specialist, Department of Life Sciences Communication, University of Wisconsin-Madison: “Social norms and its implications for encouraging agricultural practices to protect groundwater”
  • Maggie Norton, Farmer Outreach Coordinator, Practical Farmers of Iowa: “Using a farmer-to-farmer approach to support conservation practice adoption”

View the Presentation Slides


Looking for information on our other webinars? The Network’s Harmful Algal Bloom, Soil Health and Climate team all have a webinar series. Be sure to check them out!

View all past webinars in our media archive