The Current is a speed networking webinar series for professionals engaged in water-related extension, research, and conservation activities. The North Central Region Water Network and Extension Directors from all 12 North Central states are sponsoring this series to highlight the best water-related research and Extension programming in the region. Webinars will run for 60 minutes, with three 10-minute project snapshots and 30 minutes of QA/peer-to-peer interaction.
Most Recent Webinar:
Using Social Norms to Promote Conservation Adoption
Wednesday, June 9th at 2pm CT – Watch the Recording
Whether we like it or not, a large part of our work as conservation professionals is in communicating conservation to stakeholders. The June edition of The Current Webinar series focused on a well-known phenomenon used in communications to influence behaviors – social norms. What do we know about social norms and how they impact the agricultural community? How can we use social norms to promote conservation adoption? These topics were explored.
- Landon Yoder, Assistant Professor, School of Public and Environmental Affairs, Indiana University: “When do social norms matter for farming?”
- Bret Shaw, Associate Professor, Extension Environmental Communication Specialist, Department of Life Sciences Communication, University of Wisconsin-Madison: “Social norms and its implications for encouraging agricultural practices to protect groundwater”
- Maggie Norton, Farmer Outreach Coordinator, Practical Farmers of Iowa: “Using a farmer-to-farmer approach to support conservation practice adoption”